This past weekend “Paranormal Activity” set record numbers at the box office. The overview goes like this: After a young middle class couple moves into what seems like a typical suburban “starter” tract house, they become increasingly disturbed by a presence that may or may not be demonic but is certainly most active in the middle of the night.
Are you scared yet? I’m not but the people who’ve seen this film are.
The film has not received a nation wide opening but is on the fast track to success. In fact it might have never made it to theaters if it wasn’t for the fans. The producers used a campaign of limited showings and word-of-mouth fan buzz. The films online site asked the fans to “demand it.” The meaning of this was to get enough people behind the film so it would show across the country. This is an unconventional way to find a distributer. But as a result of this past weekend it worked. Congratulations to Paramount.
The movie parody’s a feel we’ve seen before in films like “Cannibal Holocaust” and “The Blair Witch Project.” I recommend you leave “Cannibal Holocaust” alone unless you have the stomach for it…trust me. Both movies were a hit primarily of the documentary style that gives the viewers a home movie feel they can relate to. Paranormal uses a modern twist on these classics.
I haven’t seen the movie because it hasn’t been released here yet. I’m all for scaring people but I hope this film has the proper narrative structure. If it doesn’t then whats the point? But as a director/screenwriter myself I can’t wait to see what the commotion is about.