Visiting the Buffalo News station in New York gave me an insightful impression of its business policies and administration. I summed up what I believe to be infantile steps to pressing propaganda for financial efficiency. First, let me make this abundantly clear. I am not trying to condemn the Buffalo News paper; I am simply challenging the news station’s economic criterion with satirical humor and solemn propositions of social reform.
It seems to me that the steps listed below occasioned the rise and decline of employee wages and financial opportunities at our local news station.
Step 1: buy a building (A big one, so it looks important)
Step 2: hire a staff of muckraking-columnists and industrial workers
Step 3: pour millions of dollars into finding the most cost efficient newspaper press technology
Step 4: fire your employees. You have machines now…
The staff at Buffalo News seemed exceptionally insecure about the longevity of their jobs. They proceeded to insinuate the demise of the news station after all cost efficient methods are abandoned. The tour guide covered the history of production methods employed year after year to keep production costs down however, it seized to find one that balanced the profound decline of patron newspaper consumption and the reciprocal paper-press expenses. Several employees affirmed that “People are just not reading the paper anymore.”
So how on Earth do we keep these expenditures down and newspaper demand high?Buffalo news claims to have been doing so however, its plan of attack has not yet seen the fruit of its looms. Fortunately, I have devised an informal proposition for fruition.
Cutting employment nearly in half has no positive outcome or impact! If your going to cut employees, cut the unproductive ones and hire a new staff. Employing applicants with edifying backgrounds, a neo-Bohemian sense of style and an Apple sense of technology would push the newspaper in a direction to refinement.The traditional conventions of newspaper style should be dismantled and replaced with fresh reporting techniques and styles to intrigue consumers.
Lets face it. Newspapers are not as convenient or nearly as entertaining as our iPhones. Keeping up to date with the latest technology, latest styles-trends and vigorous journalist will ultimately reinvent Buffalo News in a way we can all embrace.
Reinventing sale methods will improve the demand of papers if papers were publicized correctly. Buffalonians would first respond to said changes in the news then run out to witness the evolution in newspaper press in which now shrewdly features exclusive photos, interviews, polls, and propaganda you wont find anywhere on the web but only in black and white. They will be called Buffalo News exclusives!
Lets ask the bloggers what they think is worth news and put their answers in the paper? How any of them do you think would run out to buy a paper and see their comments printed nationwide? Lets press Michael Jackson’s obituary along with dozens of unseen infamous photos . I bet that paper would sell more in a week than in any other time because of the attention reform receives and exclusive propaganda sells.
Whats your take on sales tactics for Buffalo News?